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25 September 2007 7:41 AM

Cocaine: It Depends Who You Are

I am in Milan. No, it's not glamorous. It is a city with no air, which contrives to make you look as though you've had two hours sleep, even if you had the luxury of six, as I did. At 1.45am, I was woken by the couple in the room next door having vigorous sex. Quite why anyone's thoughts would turn to sex in Milan is beyond me. Still, the food is all right.

On the flight over yesterday morning, I was reading the Daily Mail (it was free) and chanced upon a small article about Jodie Kidd being dropped by M&S following the allegation, in the News of the World, that she deals cocaine to the poshos in Windsor. I suppose you don't have to be Kate Moss in life, but it helps. Poor Jodie. You can imagine, as she tucked into a bloody Mary that Sunday morning, that her reaction to the NOTW scoop was quite muted - possibly even cheerful. What harm did Kate's coke scandal do, after all, other than to increase her earning power exponentially? Jodie may have been hoping for the same result. And who can blame her?

Alas, instead of Cavalli and Versace, Jodie had plumped to work for M&S. Your M&S cannot possibly countenance a cocaine scandal alongside the cherry toms and not just cashmere but M&S cashmere woven by the hands of virgins. And so she had to go. I'm sure all is not lost, though. The Times might not be asking her to "join the debate" any time soon, but maybe Versace will come calling. If anyone should look lightly on a model tarnished by cocaine it is Donatella, no stranger to the drug herself.

Taking drugs when you're wealthy is one thing, but why you'd bother dealing drugs when you're already earning £250k a year flogging M&S credit cards, is beyond me. I thought people got into dealing drugs because they were broke. Starting to deal drugs when you're already a millionaire is really retarded, because you have far too much to lose.

I was never a fan of Jodie Kidd, and so I won't be sad to see her demise. It wasn't so much her I didn't like (never met the woman) as her (quite unjustified) high profile. Somewhere along the line, she became fixed in the general public's eyes as "Supermodel Jodie Kidd". This "supermodel" prefix would accompany her everywhere, even though she was no more super than you or I. A supermodel is someone like Linda Evangelista, who works at her career, has shot with the very best photographers and has longevity, personality and style. Modelling for Julien Macdonald and being posh doesn't quite cut it.

Yes, Jodie was tall, but she wasn't a brilliant model. I think she would probably be better at dealing cocaine.

Comments

daveb

Don't forget, Kate Moss lost a few contracts first of all, and then won new better ones, this will not damage Jodie Kidd in anyway, it will however revamp her image.

Alison

I agree about the 'supermodel' tag - the original supermodels were Naomi, Linda, Helena and Cindy, and Jodie Kidd's PR people announcing that she was a 'supermodel' does not make her one. Ditto Caprice - has she even appeared on a catwalk, ever? All she did was a few photoshoots and suddenly she was a self-styled 'supermodel'.

Danielle

I wholeheartedly agree with Laura's piece. Yes, Jodie Kidd has walked the runway ast London fashion week, but to call her a supermodel and hold her in such high esteem has always been baffling to me. I have met Jodie (once while I was working in fashion PR) and her looks, along with her personality wasn't all that impressive.

M&S should spend their $250k on someone more respectable in future.

Flora

Couldn't agree more, unbelievably silly on so many counts. Ms Kidd has however cleverly kept her head low and not been tempted, so far, to use the media to engender some sympathy. Wise on her part, but it might be a fun read...

Her sister has also cleverly avoided all comment and I wonder how long it will be until she gets back in front of the paparazzi with her super-posh husband and siblings - not sure such exposure would be great for her make-up business...

Lis

Good article.

Kate Moss was simply "spanked" by the industry because it's typical public protocol. But we live in a world that obsessed with the likes of Paris Hilton and Britney Spears. All blondes that aren't particularly talented, but garner public attention by being seen in a "bad" or "notorious" light. Print ad stylists can change Moss's wigs and hair colour a million times but she will always have the same, tired pose. But who cares? She's bad, which makes her cool.

I'll be honest and confess I've never even heard of Jodie Kidd. However, I won't be surprised if I start hearing more about her in the future after this little piece of notoriety.

I'll never understand it but it's the world I live in.

Sharon Langworthy

I think an important distinction here is that Jodie Kidd bragged about being a cocaine fixer, able to get the finest samples delivered straightaway. Kate Moss, for her poor judgment in allowing herself to be photographed snorting cocaine, never acted as a drug dealer.

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